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I said this in the other thread but it bears repeating.
Data-driven marketing and privacy are diametrically opposed.
If I want to advertise to pregnant teenagers looking at bus tickets, even if I have something helpful to say, that is a huge privacy violation to those people. And even if you say, I can’t see who’s being advertised to, I can see who clicks on the ads, even accidentally. Now I know a whole lot about them
for anybody that wants to disable it, go to the settings and search for “Allow websites to perform privacy-preserving ad measurement”
(or through the
dom.private-attribution.submission.enabledflag inabout:config)https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
This sounds a whole lot like privacy sandbox.
You know, Google Topics.
The thing nobody wanted.And honestly, reading through the article here, I don’t see many ways that it’ll be much better. If advertisements are matched on your local machine, then data is still being amalgamated somewhere. This is similar to Google Topics and Microsoft Recall, two things people complain about. For good reason.
The online advertising industry is undergoing a significant transformation. With growing consumer concerns and increasing scrutiny from regulators, it’s evident that current data practices are excessive and unsustainable.
It’s strange that Mozilla, a company that constantly positions itself as the ethical alternative to big tech, is saying “companies are being mandated out of unethical advertising.”
Secure Environment: Data sets are matched in a highly secure environment
Without any further information, this means so very little. Is it done locally? On their servers? Who knows.
By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.
When advertising is the business, your attention is the product. Maybe I’m being too unkind to Mozilla here, but it’s their press release and they can be as specific as they choose.
Anonym was founded with two core beliefs: First, that people have a fundamental right to privacy in online interactions…
This is the sort of meaningless fluff that you see at the front of every privacy policy, including that of the most invasive companies.
… and second, that digital advertising is critical for the sustainability of free content, services and experiences.
That’s the only way to offer free services?! What about donation-based models? Maybe Mozilla could have set up something like what Brave has, except not based around a sketchy cryptocurrency.
In fact, GNU Taler exists for this very purpose.
Anonym was founded in 2022 by former Meta executives
Meta. The company known for loving user privacy.
I was hoping Mozilla would finally shut up about putting AI into everything, but in retrospect, maybe they should go back to that.
I’m reading through the Anonymco privacy policy. Some standouts:
We collect… IP address, social media user names, passwords and other security information,
Passwords?!
…your browsing and click history, including information about how you navigate within our Site and Services…
…We collect and verify resumes, employment eligibility, education, and employment history from job applicants. This includes information about your skills and qualifications for the position…
Okay, great, they know how employable you are
We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties… to prevent or stop any illegal, unethical, or legally actionable activity…
They are leaving the door open to disclose your data to private mercenaries to prevent… Pre-crime, I think.
We use Google Analytics on the Site and Services to analyze how users use the Site and Services, and to provide advertisements to you on other websites.
THEY USE GOOGLE ON YOUR DATA.
This really sounds like Mozilla snapped up the first company with the right buzzwords that they could find, rather than looking for the best one. It sounds like a repeat of the OneRep privacy disaster, when they partnered with a corporation that sold people’s data and used their ownership of it to basically demand ransom payments for its removal.
Passwords?!
Yeah, that and usernames are a big nope from me.
I’m not opposed to the idea of privacy-oriented advertising, but it needs to be:
- local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
- opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I’m willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don’t mind them getting paid)
- auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer
THEY USE GOOGLE ON YOUR DATA.
Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That’s a pretty big ask, so I’m not optimistic.
My hopes are not high. Right before FakeSpot got bought out by Mozilla, they changed their privacy policy to add a “we will sell your data if we get bought out” clause.
(As a Mozilla product now, FakeSpot still retains private data and the right to sell it to advertising companies. So, at least to me, Mozilla has been an adtech company since 2023.)
They at least have good ad-block support, so I’ll continue using them as long as there’s nothing better. I’ve switched my mobile browser to Mull, and I’ll switch my desktop browser to Mullvad Browser if I need to (it’s not in my Linux distro’s repos, and I’m lazy).
i don’t wanna see another ad on the web in my life, so i’ll just keep on using ublock.
Advertising can’t be privacy preserving. What gives advertisement value is the fact that it’s targeted.
Advertising signs next to a road are both targeted and privacy respecting, just like radio/tv.
Anonym was founded in 2022 by former Meta executives […]. The company was backed by [various venture capital corporations and multiple] strategic individual investors.
For maximum humor, run the bullshit.js bookmarklet.
Is there a way for one to use this on android FF?
Edit:
Found one. Bookmarking the following(got it from view-source:) worked:
javascript:(function(){var d=document,s=d.createElement('script');s.crossOrigin='anonymous';s.src='https://unpkg.com/@mourner/bullshit@1.3.0/bullshit.js';d.body.appendChild(s);}())Websites that helped:
https://paul.kinlan.me/use-bookmarklets-on-chrome-on-android/
https://stackoverflow.com/questions/63614702/bookmarklet-functionality-missing-in-firefox-android#63620174
Thanks for sharing the linkYes, but it’s not very easy. I used ViolentMonkey with this userscript.
Edit: your method is really cool too
Great
I love how Mozilla seems to be trying so hard to kill itself. You don’t see Google marketing Chrome as the browser that serves you ads and sends back telemetry.
Not the first time Mozilla has done something like this. In 2017, Mozilla stealthily installed a tracking and advertising plugin called Cliqz on a small number of German user’s computers, which provided users with targeted ads, with very similar language to what Mozilla is currently trying to incorporate with Anonym.
Fun fact: Cliqz also developed a search engine, which later got purchased by Brave and renamed Brave Search.
JS compatible browsers that actually respect your privacy:
Mozilla is not your friend, and they’re not saving the web from Google
You forgot Librewolf and Waterfox
Yeah, no some guys blog stating his personal opinion is not evidence. We are just talking about things that are better than Firefox anyhow
It would be more useful if you had something more substantiative than “it’s a blog so it’s wrong”. Is there actually something in the article you take issue with?
They blog doesn’t give much of a reason of why it isn’t private. It feels more like “I don’t use this so you shouldn’t” mentality
How is Librewolf and Waterfox connecting to Amazon Cloudfront and a bunch of other domains on first boot and Waterfox having a sketchy privacy policy (article’s is out of date but the new one isn’t much better) a subjective opinion?
For one, Librewolf clearly states what it does on startup. It has to update ublock origin and other threat lists. That is better than having out of date protections is it not? Just because it connects doesn’t mean it sends much data. Things need to be hosted somewhere.
For Waterfox the argument is less bad but Waterfox is about on par with a lot of other stuff. It isn’t going to be crazy good and it is no where near as good as Librewolf but it is better than Firefox and many others. I would rate it as half bad.
Librewolf is the arguably best privacy browser. You haven’t named anything better. It breaks sites occasionally but it does protect privacy and security and scores well on fingerprinting resistance.
