It started in Canada, where Canadians would flip American brands upside down. It quickly became a sort of “hey FYI this shit is American” signifier. It made the boycott much easier, because you could just look at what was upside down and avoid it. And now it’s catching on in parts of Europe as well.
It started in Canada, where Canadians would flip American brands upside down. It quickly became a sort of “hey FYI this shit is American” signifier. It made the boycott much easier, because you could just look at what was upside down and avoid it. And now it’s catching on in parts of Europe as well.