Bud Light has still not recovered from a controversial partnership last year with transgender influencer Dylan Mulvaney that sparked a boycott of the beer.
In a shocking admission, a recent interview on the “Make Yourself At Home” podcast shows Bud Light’s Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand’s focus is to no longer cater to “frat guys” to promote inclusivity.
Does she think that fraternities don’t have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don’t go “we want to be inclusive, so fuck this group in particular”. If you want to be inclusive, you widen your market appeal, marketing to diverse groups.
The fuck it is. It’s bullying.
How it is bullying? You think people should be forced to buy a product that they don’t agree with?
@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?
Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.
In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.
Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.
How the fuck can a consumer bully a corporation.
You’re just moving the goalposts.
Bud said “fuck you” to their primary consumers. They, in turn, said “OK”.
Does she think that fraternities don’t have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don’t go “we want to be inclusive, so fuck this group in particular”. If you want to be inclusive, you widen your market appeal, marketing to diverse groups.
You know what’s funny about her. She’s a republican.
She clearly doesn’t understand what inclusivity means. I wonder if she’s intentionally fucking it up as an attack on the inclusivity principles.
The weak cannot bully the strong.
This wasn’t a boycott.
Bud told their primary consumers they didn’t want Bud Light associated with them.
So their primary consumers went elsewhere.
Why challenge your customers to like you, especially when your beer sucks so bad.
When people straight up tell me that they don’t like me, I don’t associate with them if at all possible.
Are you seriously arguing those consumers must continue to purchase bud after they were told to fuck off?
Sounds like fascism to me.
Bullying?? Hahahahahaha, omfg. This is business, not junior high.
How can little ole consumers bully a corporation? Hahahahahahaha
No one has to buy their shitty beer. Or are you saying people who don’t buy it are “bullying” bud?
They gave the finger to their primary consumers, they even said so. And their primary consumers left.
Why are you defending a 108 billion dollar company?