The ads are going to be personalized, which at this point seems to be standard practice and necessary for good revenue. This means that, based on other websites you visit which also serve ads, the ad company creates an anonymous profile of your interests, and tries to show you ads you’re more likely to be interested in. This is also called “tracking” of users, which makes it sound slightly more ominous than what it really is.
Nope. Screw off.
No, it makes it sound like exactly what it is.
Best case: he has no idea what he’s talking about. Worst case: he has and still writes that.
Yeah, if he said “tracking is bad but because of the market dominance I have no choice” or whatever I could understand his position. But fuck that.
Anonymous, but we can use it to identify everything about you.
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Google stopped pretending the profiles are anonymous a while ago.