Many struggling cinemas depend on sales of pricey food and drink as ticket revenue mainly goes to film studios. But does banning outside supplies really add up, asks Stuart Heritage
If you charge at cost then you don’t make a profit, you only generate revenue that isn’t sufficient to cover expenses. I’d be fine if a regular popcorn and drink was $10, it’s when it’s $15+ that you’ve lost me.
If you charge at cost then you don’t make a profit, you only generate revenue that isn’t sufficient to cover expenses. I’d be fine if a regular popcorn and drink was $10, it’s when it’s $15+ that you’ve lost me.