Don’t buy shitty gaming keyboards with shitty software and shitty styling from shitty gaming companies.

Buy a decent mechanical keyboard from a reputable keyboard producer. Make sure it has VIA/QMK support and you will not need shitty software. Many also come with RGB, if that’s what you want.

If you can avoid falling into the trap that is “the mechanical keyboard hobby”, you will be set for at least a decade.