The percentage of Android users that switched to iOS decreased in 2023, but the five-year trend is steady.
- A report from Consumer Intelligence Research Partners (CIRP) found that 13% of iPhone buyers switched from Android to iOS in 2023.
- The number is a decrease from the prior year’s figure, which saw 15% of iPhone buyers come from an Android phone.
- However, over a five-year period, iPhone buyers are coming from Android phones at a steady 11-15% clip.
It has been a few years since I checked but I remember manufacturers were really stingy about firmware updates. Is that still an issue?