Both a leftie and rightie story. Less pride-washing!
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That is because they care about profit over pride. They misjudged and thought pride would bring in more profits.
Who downvoted you? Of course they only care about profits! They’re soulless corporations who seek nothing other than increasing the bottom line. If it’s profitable to promote gay pride, then they will. If it’s not profitable, then they won’t. It’s that simple.
Bingo. There are companies that care about gay people, they don’t just try to market it. They do it in action and not just for dollars.
“Pride” is treated as a brand by companies that look to cash in.