Feminism has a branding problem. The name itself makes it sound like it’s about putting women above men. People who don’t know better—the kind of people who are disproportionately young—will judge feminism based on the name.

Calling it feminism made sense when everyone “knew” women were generally inferior to men, but since gender equality has become the mainstream view, the name had lost the context that made it work. Combined with the scope creep of feminism that causes it to encompass issues like disability rights and economic inequality, I think feminism is becoming indistinguishable from leftism.

I can’t say I’m surprised that people like Andrew Tate, Steven Crowder, Jordan Peterson and Ben Shapiro have gained quite the social media following. Society has failed a lot of young men, and the oligarchy that controls our world has a lot to answer for.

Men are disproportionately affected by a lot of the socioeconomic issues currently plaguing the Western world because despite decades of progress towards creating an egalitarian society, men are the ones who are negatively impacted if they cannot provide. Look at the US and how judicial decisions on child custody and alimony are heavily favoured towards women as a very good example of this.

And before you dispute me on this notion, can you offer any other explanation for why the biggest role model for a lot of teenage boys is some bloomy rind dick cheese who looks like a spitting image of the Stonks meme guy?

I find the internet is super good at locking people into echo chambers. For some reason, I feel especially keen on this when I was super into reddit over the last decade. I could FEEL just how a community would shift into just saying the same 10 things on repeat and any deviation would result in downvotes and messages in my inbox.

But it’s not just reddit. Modern video feed algorithms and other social media just need to feed you the same stuff you’ve engaged with previously.

So what ends up happening is young boys only see the videos of angry purple haired stereotype liberal feminist first year college student get SLAMMED/DESTROYED by Ben Shapiro or Jordan Peterson or a woman who is clearly saying something sarcastic with sad sigma male music in the background and all the comments are calling for her to be put in prison or death.

And that’s not to say people don’t experience these types IRL and it morphs their opinions, my sister is this stereotype and is pretty fucking stupid and she will get into heated debates on Facebook about stuff she has no idea about. She’ll read a headline and form a whole mindset of bullshit around it and never verify if it was just a click bait article posted to Facebook to get ad revenue with no concept of journalist integrity. It’s really difficult talking to her about anything political because even though I’m pretty liberal/progressive myself, she’ll just say things that are factually wrong and when I try to talk to her about it she takes it as me disagreeing and won’t listen to reason or logic outside of her preconceived image of reality. Very difficult person

I often have to look at her and remind myself that people like her are a very small portion of the population and aren’t really indicative of the masses.