More ironically. Greece was the initial reason Macedonia focused on that name as part of their identity. After the balkan wars, Greece was very keen to not have a strong Bulgaria, so they were agitating what is now Macedonia to be Macedonia, while Bulgaria was trying to convince them to join Bulgaria as a lost brother nation. It became a hot issue only in recent times after the Greek junta fell and the right wing discovered they could use it as a conspiracy theory and to get the nationalist vote. Now the roles are reversed with Greece telling Macedonians they’re actually Bulgarians, while the Bulgarians don’t want them anymore and support them being called Macedonians 🙄