After being initially hesitant to advertise on Snapchat, which claims to reach 80% of 13-24-year-olds in Australia, Sportsbet created filters that can be imposed on people’s faces when they share images of themselves.
The filters include Sportsbet logos and direct 18+ users to open a gambling account. One transforms people into a racehorse with a Sportsbet-themed rosette. Another turns users into a presenter with a Sportsbet microphone.
Children are able to view these promotional filters when shared directly with them by friends who are 18+ or on other people’s stories. When the ads are seen by under-18 users, the link to Sportsbet’s website is disabled. They cannot access the filters themselves.
fucking hillarious that teens are now basically banned from social media, but gambling ads and content are getting more accessible. I think the govt is fighting the wrong battle here.
A system is what it does.