• When we adopt the role of protagonist, name a villain with evil motives, and then collectively strive towards a common goal, we can cure diseases and win world wars. Yet the climate movement hasn’t created a narrative like this to maximize our cooperative power, largely because the fossil fuel industry beat us to it.
  • Our second task is to dramatically increase the number of voters who demand climate leadership.
  • Third, the climate movement doesn’t just need to change how we do politics, we must also change when we do politics. Climate policies are made at every level of government, and mayors want to win elections just like presidents do, which means they too are subject to the whims of their voters.