The ad has this person sitting in his room talking about how frustrating it is to have a low-to-no productivity day and how he has made this revolutionary discovery that it has to do with his executive function 🙄. He continues to briefly explain his solution but not before INSERTING HIS ENTIRE LAPEL MIC INTO HIS MOUTH and then apologizing and blaming his lack of control over his executive functions.

He doesn’t specifically mention ADHD, but especially with the highlighting of Executive Function stuff, I think it’s meant to target us. The combination of the “lol so random – squirrel!!” trope and the claim that it solved all of his problems feels very reductive. Usually, I am not one to get triggered by people misunderstanding ADHD, common-knowledge/media has done us dirty, but this is a planned advertisement and I think it should be held to a higher standard.

Personally, one of my fixations are planners and organizing solutions, so this ad may have actually interested me before they resorted to stereotype. Pretty fucking aggravating.

EDIT: Thank you all for the suggestion that I shouldn’t be seeing Ads in the first place if I was living my life right, ha. Trust that I know what Ad-Block is and what DNS-filtering is. The point is that I managed to get this Ad and that it left a poor taste in my mouth.