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Dead by Daylight does the opt-in beta thing. Progress doesn’t transfer from one to the other, but unlocks are handled by just unlocking everything. The bonus of this, as opposed to in-house only, is that players can see what’s coming and give at least some chance for feedback before release. The downside is that there’s only one iteration, beta, then release, and sometimes things that worked in the beta are broken in release. I’m not saying that this should replace an in-house sandbox, but as an addition it helps devs get thousands of eyes on it and lets the community voice issues before they become semi-permanent.
Logan Lucky came out in 2017, and this scene is still relevant.