Ad blockers assert your belief in the web browser as user agent, not server agent
- We know you’re using an ad blocker. How dare you.
- Alphabet’s cross-subsidy, and the political value of controlling the Overton window, allows Youtube to remain publicly accessible.
- You can get double-penetrated with Youtube Premium, first on the subscription fee then on the usage analytics.
Who does scale really benefit, though? I don’t see how it matters from the audiences’ point of view. Say I watch Youtube for fishing videos - all the competitor needs to do to attract and keep me is offer fishing videos. I don’t really care that I can’t watch music videos on it, or cookery, or make-up tutorials, etc.
The preoccupation we have with scale should be re-examined when it comes to video distribution. A combination of user-friendly banner advertising, modern codecs, and P2P hosting should go an awful long way. If I knew ad placements provided material funding for a video site/community I loved, I’d whitelist the URL.
Video needs fragmentation.