I don’t think that’s Bad Dragon merch…

Seems more like The Smoke Room: William Dakimakura

That’s pretty much it!

If you want to be pedantic about it, it’s pronounced like

Ya(cht) o(ar) ea(t)

Or

Ya(cht) o(ar) oui

In American English. (Stop pronouncing the words at the parenthesis). Better to learn IPA for this sort of questions