McDonald’s is removing artificial intelligence (AI) powered ordering technology from its drive-through restaurants in the US, after customers shared its comical mishaps online.

A trial of the system, which was developed by IBM and uses voice recognition software to process orders, was announced in 2019.

It has not proved entirely reliable, however, resulting in viral videos of bizarre misinterpreted orders ranging from bacon-topped ice cream to hundreds of dollars’ worth of chicken nuggets.

  • Landsharkgun@midwest.social
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    2 months ago

    Hey, McDonalds, I got a general AI that can understand human speech.

    It’s located between my neck and the top of my head, and it costs $25/hr for fuel consumption.

  • randon31415@lemmy.world
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    2 months ago

    Voice recognition vs. Download an app where you can’t make mistakes (and a giant corporation can harvest your data). Hmm, I wonder which mcway mcdonalds will go?

    “Will you be using our app today?”

  • TrippyFocus@lemmy.ml
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    2 months ago

    In one video, which has 30,000 views on TikTok, a young woman becomes increasingly exasperated as she attempts to convince the AI that she wants a caramel ice cream, only for it to add multiple stacks of butter to her order.

    Lmao didn’t even know you could add butter to something at McDonald’s. If you can’t then it’s even funnier it decided that’s a thing.

  • Rhaedas@fedia.io
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    2 months ago

    Understanding the variety of speech over a drive-thru speaker can be difficult for a human with experience in the job. I can’t see the current level of voice recognition matching it, especially if it’s using LLMs for processing of what it managed to detect. If I’m placing a food order I don’t need a LLM hallucination to try and fill in blanks of what it didn’t convert correctly to tokens or wasn’t trained on.

    • JJROKCZ@lemmy.world
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      2 months ago

      Especially with vehicle and background noise like assholes blaring music while they’re second in line and maybe turning it down while ordering, or douchebags with loud trucks rolling coal in line

    • 0110010001100010@lemmy.world
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      2 months ago

      Yeah I’ve seen a lot of dumb LLM implementations, but this one may take the cake. I don’t get why tech leaders see “AI” and go yes, please throw that at everything. I know it’s the current buzzword but it’s been proven OVER AND OVER just in the past couple of months that it’s not anywhere close to ready for prime-time.

      • dgmib@lemmy.world
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        2 months ago

        Most large corporations’ tech leaders don’t actually have any idea how tech works. They are being told that if they don’t have an AI plan their company will be obsoleted by their competitors that do; often by AI “experts” that also don’t have the slightest understanding of how LLMs actually work. And without that understanding companies are rushing to use AI to solve problems that AI can’t solve.

        AI is not smart, it’s not magic, it can’t “think”, it can’t “reason” (despite what Open AI marketing claims) it’s just math that measures how well something fits the pattern of the examples it was trained on. Generative AIs like ChatGPT work by simply considering every possible word that could come next and ranking them by which one best matches the pattern.

        If the input doesn’t resemble a pattern it was trained on, the best ranked response might be complete nonsense. ChatGPT was trained on enough examples that for anything you ask it there was probably something similar in its training dataset so it seems smarter than it is, but at the end of the day, it’s still just pattern matching.

        If a company’s AI strategy is based on the assumption that AI can do what its marketing claims. We’re going to keep seeing these kinds of humorous failures.

        AI (for now at least) can’t replace a human in any role that requires any degree of cognitive thinking skills… Of course we might be surprised at how few jobs actually require cognitive thinking skills. Given the current AI hypewagon, apparently CTO is one of those jobs that doesn’t require cognitive thinking skills.

  • shotgun_crab@lemmy.world
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    2 months ago

    Ah yes, give me more companies using AI, trying to replace their employees and then realizing it doesn’t work

    • SendMePhotos@lemmy.world
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      2 months ago

      How come Walmart gets shit for self checkout but McDonald’s doesn’t get absolutely fucking roasted for Ai

      • sugar_in_your_tea@sh.itjust.works
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        2 months ago

        I honestly prefer self-checkout. I may not be as fast as the cashier, but I am reasonably fast and I don’t have to talk to anyone.

        I’d probably feel the same about fast food orders. I don’t think the same self-checkout system would work, but I’d probably use my phone if it was easy and I didn’t need a special app. Just let me scan a code and enter my order from a parking lot space. That way I still don’t need to talk to anyone, no issues with crappy mics or AI, etc. I’m guessing everyone would be happier (workers don’t need to intuit crackly mics, I can check if it comes with pickles, etc).

  • gentooer@programming.dev
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    2 months ago

    These large companies really need to learn that AI isn’t a good tool for black and white decisions.

    Right now I’m working on a system with drones and image recognition for farmers to prioritise where to use pesticides, in order to decrease the use of pesticides in the EU. For these things AI systems work really well, since it’s just prioritising regions.

    It’s a bad idea to use it to make discrete decisions.

    • LordKitsuna@lemmy.world
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      2 months ago

      The problem is that they are just slapping a general use AI onto this and trying to call it a day. Had they created a completely custom model using exclusively recordings of drive-thru interactions it probably would have gone just fine

      • vrighter@discuss.tchncs.de
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        2 months ago

        you know that the confidence value is generated by the ai itself right? So it could still spew out bullshit with high confidence. The confidence score doesn’t really help much

  • Lucidlethargy@sh.itjust.works
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    2 months ago

    AI is going the same way as self-driving cars…

    It has the power to bring such amazing change, but greed is poisoning the technology, and it’s being weaponized against the lower and middle class in disguising ways.

    Shoutout to Elon for fucking up self driving cars by releasing cheap, imitation technology after his competitors spent literal decades carefully testing and perfecting genuine solutions.

    Greed is why we can’t have nice things… Everyone should be angrier about this stuff.

    • afraid_of_zombies@lemmy.world
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      2 months ago

      has the power to bring such amazing change

      Everyone where told me it was fake marketing hype.

      I love how the enemy is all powerful and easily defeatable at the same time. LLMs are singularity creating AIs, useless, hallucinating, job destroyers, potentially do everything, all at once.

        • afraid_of_zombies@lemmy.world
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          2 months ago

          Sure. It’s all an opinion. That makes sense. Thank you for explaining how it isn’t based on logic, data, or really any methodology at all. Just people arguing chocolate or vanilla or strawberry ice cream.

          • conciselyverbose@sh.itjust.works
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            2 months ago

            Everything is an opinion. You’re making bets on future outcomes.

            That doesn’t mean that no one knows what they’re talking about.

              • conciselyverbose@sh.itjust.works
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                2 months ago

                You’re projecting the future. It fundamentally cannot be factual. It’s a guess. Some guesses (that LLMs are a deeply flawed technology) come from a place of understanding how shit works that other guesses (LLMs are magic) don’t, but the actual future impact of the tech inherently must be an opinion, regardless of how well informed it is. There is no objective truth.

                (All of this is without the fact that very little of the past is super concrete either. We know specific things happened with relatively high certainty, but why is, again, always a guess.)

      • sugar_in_your_tea@sh.itjust.works
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        2 months ago

        Not if the car is stopped. Here’s how it should work:

        1. park in a “drive-thru” stall
        2. scan QR code specific to that stall (optional - connect to wifi at the stall)
        3. enter order through a simple webapp
        4. worker brings order out

        If you want to talk to someone, walk inside, no need for a drive-thru window at all. That’s basically how the old drive-ins worked, adjusted for modern tools.

        • afraid_of_zombies@lemmy.world
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          2 months ago

          You know I am good with just getting my ass out of the car and walking a short distance to get my 4000 calorie meal. I am fine without implementing an entire protocol

          • sugar_in_your_tea@sh.itjust.works
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            2 months ago

            It’s the same as the order pickup they have, just with info about what stall you’re in. That’s really it, and it would allow eliminating the entire drive-thru experience, along with all the car idling and whatnot.

  • DrCake@lemmy.world
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    2 months ago

    Wasn’t this just voice recognition for orders? We’ve been doing this for years without it being called AI, but I guess now the marketing people are in charge

    • brianorca@lemmy.world
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      2 months ago

      It’s more than voice recognition, since it must also parse a wide variety of sentence structure into a discreet order, as well as answer questions.

      • sugar_in_your_tea@sh.itjust.works
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        2 months ago

        Honestly, it doesn’t need to be that complex:

        • X <menu item> [<ala carte | combo meal>]
        • extra <topping>
        • <size> <soda brand>

        There’s probably a dozen or so more, but it really shouldn’t need to understand natural language, it can just work off keywords.

        • brianorca@lemmy.world
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          2 months ago

          You can do that kind of imposed structure if it’s an internal tool used by employees. But if the public is using it, it has better be able to parse whatever the consumer is saying. Somebody will say “I want a burger and a coke, but hold the mustard. And add some fries. No make it two of each.” And it won’t fit your predefined syntax.

          • sugar_in_your_tea@sh.itjust.works
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            2 months ago

            Idk, you could probably just show the grammar on the screen, and also allow manual entry (if insider) or fallback to a human.

            That way you’d get errors (sorry, I didn’t understand that) instead of wrong orders with a pretty high degree of confidence. As long as there’s a fallback, it should be fine.

            Anyway, that’s my take. I’m probably wrong though since I don’t deal with retail customers.

  • CarbonIceDragon@pawb.social
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    2 months ago

    Would this even be necessary for automated ordering anyway? Given that every company under the sun wants you to use some app of theirs these days, including fast food companies, Im kinda surprised they dont just get rid of the speaker/microphone system, and just put a sign with a qr code in front of the drive through telling you to download and use their app to put in a drive through order

    • Squibbles@lemmy.ca
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      2 months ago

      Here in Canada at least they have both at the moment. You can use the drive thru as usual or order through the app and give them a code at the drive thru or just park in a numbered spot and have them bring it out to you without ever talking to someone

      • JackbyDev@programming.dev
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        2 months ago

        I saw a video of someone just trying to pick up in the drive thru after ordering through the app. The location did not have the numbered spots to use. The AI thing wouldn’t let them continue lol. It’s like McDonald’s doesn’t even fully understand their own systems in place.