Only by pandering to the crowd can you still keep getting the likes, comments, shares you need to stay influential, so its the crowd that influences you. Your brand image — who the audience expects you to be — rarely stays in alignment with your ideal image — the person you want to be. By chasing the approval of others, you may, in the end, lose the approval of yourself.

This phenomenon is called audience capture, and it can have dire consequences…

https://marketingmemetics.com/essays/audience-capture